The DO Sure app was born out of the 5th Day workshop hosted by the DO Lectures in Camden, London, by David Hieatt and Gemma Screen. The workshop gathered a group of purpose-led thinkers to explore what might happen if we gave one day a week - a “fifth day” - to ideas that matter.

 

Through open conversation and creative collaboration, the concept for DO Sure emerged: a simple, transparent way to track your insurance. Sparked by shared frustration and a desire to build something useful, the app is a purpose-driven response to a problem we all face but rarely solve.